The Walking MAN, STILL

Editorial by Marco Gianni, Chief Marketing Officer – Oblyon

“It’s not about arriving. It’s that he cannot stop.”
(A. Giacometti, 1960)

There’s a man. Thin, stretched, strangely shaped.
He has no name, but we all know him.
He’s made of tense wires and quiet weight. Of hunger. Of patience. Of a direction you can’t fully explain.
He’s not elegant, but he doesn’t stumble.
He’s not strong, but he doesn’t break.
He is the Walking Man.

For me—for Oblyon—that man is a principle.
He is the living sculpture of intent.

Walking means saying yes

In both art and business, people often stop at the gesture. The output. The finished form.
But we are made of movement.
Of direction that matters more than destination.
Of that small, superhuman act: saying yes to a path even when nothing is guaranteed. Even when the ground is shaky, the step costly, the balance fragile.

That’s what I saw, without hesitation, in Marc Mercanti.
Not just a partner. A walker.
Not just an interpreter. An author of intent.
Someone who, like Giacometti, knows that meaning isn’t something you find. It’s something you build. One centimeter at a time.

Intent is the new currency of value

In a world obsessed with “brand,” we choose to speak of intention.
Because brand is what shows.
But intent is what stays.

Oblyon was born this way—not as an aesthetic platform, but as a positional act.
Not as an NFT showroom, but as an ontological engine:
To mean the work.
To bend the economy back toward culture.
To replace “what it’s worth” with “why it’s worth.”

In this vision, every artist we work with is a co-architect.
Every collector, a codifier.
Every artwork, a threshold between image and decision.

The long curve of trust

Today’s world wants everything now: attention, traction, hype.
But at Oblyon, we chose the long curve.
The patient path.
The strategy that doesn’t ask for attention, but earns recognition.

We believe culture is the oldest blockchain on earth.
Every true gesture leaves a trace.
Every step echoes forward.
And the only legacy that matters is the one that shifts the eyes of those who come next.

Art as the source code of the future

Too many companies use art as a marketing tool.
We want the opposite.
We want art to use business as a tool for evolution.

That’s why Oblyon is not a container of digital assets.
It is a dynamic.
A gravitational field.
A curated ecosystem where ideas walk—just like Giacometti’s man—uncertain in shape, but unstoppable in force.

Here, we don’t just buy visibility.
We inhabit a vision.
We share a code.
We join, quite literally, a form of collective intelligence shaped like a market.

One foot after the other

Right now, as I write this, Giacometti’s man is still walking.
Despite everything.
Despite trends, algorithms, saturation, noise.

He walks because he has no other choice.
Because when intent is real, it doesn’t stop.

And so at Oblyon, we don’t build monuments.
We build movements.
Made of steps, not poses.
Of human figures who carry both the fragility of doing and the power of knowing where they’re going.

One foot after the other.
One intention after the next.
One vision beyond the visible.

Marco Gianni
Chief Marketing Officer – Oblyon