Oblyon Group, the renowned international agency specializing in structured finance for the art world, has achieved a significant milestone by participating in a major event held in Florence, Italy. The event garnered the distinguished presence of two key ministries of the Italian Republic: The Ministry for Foreign Affairs and the Ministry for Economic Development and Made in Italy.
Crafted and executed by Marco Gianni, Oblyon Group’s Chief Marketing Officer and Market Manager of Equité for the Italian market, the event garnered substantial attention and acclaim. Equité, founded and directed by Professor Daniel Langer, a prominent figure ranked among the top five most influential personalities in the luxury sector globally, played a pivotal role in this event.
The focus of the event was to emphasize the critical need for Italian businesses, as well as any entities operating or aspiring to engage in the high-margin economic realm known as luxury, to acquire the necessary hard and soft assets. These assets are essential for creating and implementing a narrative that is both articulate and engaging, providing substantial value to the target consumers. This select group constitutes the 3% of the world’s consumers responsible for a remarkable 40% of the total luxury expenditure worldwide. They are highly sophisticated prosumers, not mere consumers, characterized as cultural omnivores who derive value from a genuine brand philosophy embodied in exquisitely crafted products.
The event underscored the imperative for Italian operators, traditionally focused primarily on the tangible attributes of their products, to undergo a radical shift in perspective. This transformation necessitates awareness, courage, and technical proficiency. Oblyon Group takes immense pride in its role as a liaison between the world of luxury and the global leader in luxury advisory, Equité, through its CMO, Marco Gianni.
This milestone marks the initial step toward diversification and broadening the scope of Oblyon’s operations. The company will now be capable of providing additional significant value to its financial partners by offering corporate allocation opportunities in the luxury sector. The luxury industry has demonstrated remarkable resilience, as evidenced by its consistent financial performance over the past two decades, making it an ideal addition to Oblyon’s core business in the art world.
The synergy between the dynamics of artistic value and those of luxury is striking, almost merging into one. Oblyon will draw upon a wealth of high-end experience cultivated over a decade and gain unique insights through its numerous highly qualified partners, collaborators, and clients who excel in both the art and luxury sectors.
The addition of Marco Gianni, a seasoned professional, and his invaluable connection with Professor Daniel Langer signifies a long and robust journey toward consistent and high-profit growth.